“If you’re strategy is coasting, you’re either losing momentum or else you’re headed downhill.”
Quality. Strength. Ability. Boldness. Trust. What does your brand say about you? When the time comes for a customer to decide on a brand will you be their first choice? Your brand needs to tell your story to the customer both consciously and subconsciously conveying the qualities that make you the best choice. The Creative Momentum is a group of brand specialists and we know that your brand is more than just a logo.
Brand evaluation is undeniably important to large corporations that can afford to spend money researching their brand, but even small businesses can benefit from the process. Performing a brand evaluation provides an objective sense of your brand's value and gives you a sense of what your brand is worth. It also can allow you to identify potential problems with your brand.
Great names are a powerful force. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers. A good name is a combination of message and aesthetics. It has to encapsulate everything that makes your business special. It has to be catchy. And it has to be original.
A logo is not your brand, nor is their identity. Logo design, identity design and branding have different functions, which together form a perceived image for a business or product.
A brand guideline is a collection of typefaces, colors, rules and tips for the application of your logo and supporting visual style. In each brand guide, or “brand book,” there will traditionally be a section focused entirely on the logo itself: ways it should and should not be displayed, abbreviated and long versions of your logo and restrictions regarding the space surrounding it. A good brand guide will have a list of typefaces available to use and where each would be appropriate. The same goes for colors and any extra artwork you may have: stock photography, illustrations or icons. How each of these elements are applied is key to the visual style of your brand. If followed accurately, that is what a brand guide preserves.
Is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.
A company often is baptized and then applied the same name to its first product or product line. But occasionally a great brand, a product is so successful, it becomes the new name of the company.
You probably have a website. Does your philosophy evolved over time? Modern websites that offer more information about your company, contact information and their product offerings. Now provide resources to solve customer problems, can be centers of social activity, and, most importantly, are rich in fresh and engaging content that is updated regularly so that visitors will return often. Content strategy, then, begins with the question: What is the aim of your website? Many business owners think that the purpose of your website is clear, that the questions "Why have a website?" And "Why produce web content?" It's rhetorical need not answer. I believe the opposite. Companies must answer these questions, first of all.
For marketing, the product is a set of attributes through which can meet the needs of consumers. The products are bought in relation to the function they perform, ie to solve a set of needs, not what they are (good, cheap, etc..). For the buyer, what matters is not the product but the solution to your problem.
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